Jim Roddy is the Vice President of Marketing and a Business Advisor for the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, and one term as RSPA Chairman of the Board. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail and as a Leading CannaTech Influencer by 420MSP. He is author of The Walk-On Method and Hire Like You Just Beat Cancer and is host of the award-winning RSPA Trusted Advisor podcast.